Manager Digital Communication

JOB TITLE:                                         Manager Digital Communication

Department:                                       Public Engagement

Proposed Immediate Superior:  Director Public Engagement


Manager Digital Communication


Director Public Engagement


Manager Digital Communication

Key Objectives of the Job    Raising awareness for a complex and unacknowledged issue such as child sexual abuse on the digital platform
Major Deliverables The major responsibilities are:

  • Website Management & SEO and in-charge of all Social Media Accounts and brand sentiment summary.
  • Plan and execute digital marketing campaigns: SEM, email, social media & display advertising campaigns to raise cause and brand awareness.
  • Identify target audiences across devices and devising digital campaigns that engage, inform and motivate the user to take the desired action.
  • Manage end-to-end digital projects.
  • Fundraising on the digital platforms.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends, insights and optimize spends as well as performance based on the insights.
  • Evaluate end-to-end customer experience across multiple channels and customer touch points and optimize landing pages and user funnels.
  • Coordinate the creation of digital content (e.g. website, blogs, and podcasts).
  • Maintain a strong online company voice through social media and build, execute and own monthly social content calendars featuring videos, photos, graphics and text (Facebook, Twitter, Instagram, LinkedIn, Snapchat, Youtube, and others).
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Ensure digital communication projects/programs are executed in strict conformance with risk, security and other applicable standards and support the development of new standards for evolving channels.
  • Collaborate with internal brand teams to ensure content correction & sync on all online platforms
Job Challenges   
  • The social sector is still evolving digitally and Arpan is now looking to build its presence in the online space to be a leader in its domain. This role gives a unique opportunity to build the digital presence for a social cause.
Specialized job competencies
  • Google Certified Adwords Professional
  • Digital Marketing Skills: Online Content Marketing, SEO, SEM, Google Ad words, Affiliate Marketing, Social Media Marketing, Online Advertising, Programmatic Media Buying, Mobile Marketing, Social Listening, Web Analytics, Performance Marketing
  • Easily able to manage Blog Design & Posting, Article Publishing, RSS Feeds, Forum Listing, etc.
  • Excellent written and verbal communication skills.
  • Excellent analytical skill
Educational Qualification  MBA/PGDBM in Marketing & communications or Graduate with relevant experience.
Desired Experience Minimum of 2-4 years of digital and social marketing experience and overall experience of 5-8 years.
Other desired attributes Ability to work in a small team; interested in setting up and building organisations for the long term, good inter-personal skills; ability to work under constant deadline pressure and manage multiple projects across digital platforms.
Location Mumbai
Salary range INR 50,000 – 80,000