Executive / Associate Marketing & Communications

JOB TITLE:                                         Executive / Associate Marketing & Communications 

Department:                                       Public Engagement

Proposed Immediate Superior:  Asst. Manager Marketing & Communications 

Context      

Executive / Associate Marketing & Communications

              Organogram    

Director Public Engagement

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Asst. Manager Marketing & Communications

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Executive / Associate Marketing & Communications

Key Objectives of the Job    Raising awareness for a complex and unacknowledged issue such as child sexual abuse on the digital platform
Major Deliverables The major responsibilities are:

  • Website Management & SEO and in-charge of all Social Media Accounts and brand sentiment summary
  • Experience in all phases of the Search Engine Optimization process, including in-depth site analysis, on-page optimization, link building promotion and fix accessibility issues
  • Implement social media strategies across all online platforms
  • Collaborate with internal teams to design the digital content strategy with the objective of increasing brand reach, engagement with relevant stakeholders
  • Stay up-to-date with current technologies and trends in social media, design tool and digital marketing
  • Measure and report performance of all digital marketing campaigns, and assess goals (ROI and KPIs).
  • Assist the Asst. Manager Marketing & Communications in any other marketing requirements as assigned
Job Challenges    The social sector is still evolving digitally and Arpan is now looking to build its presence in the online space to be a leader in its domain. This role gives a unique opportunity to build the digital presence for a social cause.
Specialized job competencies
  • Google Certified Adwords Professional
  • Digital Marketing Skills: Online Content Marketing, SEO, SEM, Google Ad words, , Social Media Marketing, Online Advertising, Mobile Marketing, Social Listening, Web Analytics, Performance Marketing
  • Easily able to manage Blog Design & Posting, Article Publishing, RSS Feeds, Forum Listing, etc.
  • Excellent written and verbal communication skills.
  • Excellent analytical skill
Educational Qualification  MBA/PGDBM in Marketing & communications or Graduate with relevant experience
Desired Experience Minimum of 1-2 years of digital and social marketing experience and overall experience of 3-5 years
Other desired attributes Ability to work in a small team, good interpersonal skills, ability to work under constant deadline pressure and manage multiple projects across digital platforms
Location Mumbai
Salary Range As per industry standards